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Wilberding Named VP/Western Region Sales For Premiere

November 5, 2009: Jason Wilberding arrives at Premiere Radio Networks as VP of Western region sales, based in Los Angeles and reporting to EVP/Sales Carol Terakawa.

"We are delighted to welcome Jason to the Premiere team," Terakawa said. "His track record of success, creativity, and exceptional leadership will be an asset as we continue to provide integrated sales programs and custom solutions for our national advertisers."

Wilberding was most recently national advertising director/GM for Brand X, part of the Los Angeles Times Media Group. Before that, he was VP and director of sales for Interep's D&R Radio Sales and Spanish Broadcasting System's KXOL-FM and KLAX-FM in Los Angeles.



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employment

Director Of Sales Planning

Looking for an "experienced media executive" to lead a sales planning group at a leading Radio Network. Responsibilities include: managing utilization of weekly sponsorship inventory across 150 markets, overall yield management strategy and execution, working with sales force of over 100 sales reps to formulate and negotiate ad proposals for local, regional and national sponsorships, coordination with Traffic Department on entry and scheduling, as well as formulation of other policies, practices and strategies to support and drive ad sales.

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