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Former Obama Advisor Joins CBS Radio

12-22-15

 

CBS Radio President Andre Fernandez has named Michael Simon Senior Advisor for Data Analytics and Political Advocacy. Simon led the Obama presidential campaign's analytics team. CBS says Simon will work closely with senior management to enhance CBS Radio's overall data analytics capabilities, as well as create new data-driven ad products and strategies for political campaigns, candidates, and related committees and organizations.


Fernandez says, "Michael is one of the foremost experts in data analytics whose expertise will quickly elevate our efforts in transforming our vast collection of user information into more meaningful business applications. The ongoing assessment and development of cutting-edge data collection systems will lead to smarter programming and marketing decisions, and optimized advertising purchases in the future. With the 2016 election race underway, now is the ideal time to develop new efficiencies across our data management platforms and business-to-business

application tools."



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