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PPM Goes Live In Four More Markets
NEW YORK -- December 31, 2008: Arbitron's Portable People Meter has been commercialized in four more markets, bringing the total to 14. The first numbers, for the December survey month (November 17-December 17), were released today in Washington, DC; Dallas, Atlanta, and Detroit.
The pre-currency October and November numbers are now currency data, along with December, while the diary report for summer 2008 is no longer currency for buy/sell transactions.
The 14 PPM markets:
New York
Los Angeles
Chicago
San Francisco
Dallas
Houston
Atlanta
Philadelphia
Washington, DC
Detroit
Nassau-Suffolk
Middlesex
Riverside
San Jose
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